Hot Tip Tuesday #36

"Building Your Personal Brand Beyond Social Media"

Your personal brand is more than just a clean social media profile. It’s the impression you leave on employers, peers, and industry networks — and it can be one of your strongest tools when looking for work. 

A strong personal brand shows that you know your strengths, that you’re intentional about how you present yourself, and that you can communicate your value clearly.

A good place to start is by asking yourself: How do I want to be known? Think about the skills, values, and qualities that are important to you, and what you’d like others to associate with your name. This gives you a foundation for how you present yourself across different platforms and situations.

Building your brand doesn’t need to be complicated. You might set up a simple online portfolio or blog to share your work, reflections, or achievements. If you’re interested in a trade, you could post photos of projects you’ve completed; if you’re aiming for creative industries, you could share sketches, short writings, or design samples. Joining online groups, commenting on industry news, or even participating in local events are other practical ways to demonstrate your knowledge and enthusiasm.

Consistency is key. Even small details — like how you sign off emails, the tone you use on LinkedIn, or the way you introduce yourself in a community setting — all build a picture of who you are. Over time, these consistent actions create trust and recognition, helping employers and networks see not just what you can do, but who you are as a professional.

Your personal brand is already forming, whether you think about it or not. By taking a deliberate approach, you can guide it in a direction that highlights your strengths and makes you stand out for the right reasons.

It’s never too late to refine your personal brand. The team at the Jobs Hub is here to help you take the next step, with practical guidance, tools, and support to showcase your skills and strengths confidently. Get in touch today!